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Council Post: The Era Of Evocative Marketing Has Arrived — Are You Ready?

Today’s consumers are hit with thousands of ads every day; we live in a sensory overloaded digital world and we quickly learn to deflect and ignore much information. So, what stands out?

Evocative content marketing, according to Lora Kratchounova in her Forbes article, “The Era of Evocative Marketing Has Arrived—Are you Ready?” Kratchounova writes that “images, stories and other assets that cause viewers to feel a sense of nostalgia, anxiety or thirst for adventure” jump to the forefront of consumers’ interest levels. In other words, content that compels the buyer to feel is the best way to connect with prospects and future customers. Read the entire article for a better understanding of this concept and for ways to improve your evocative marketing approach.

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Turn prospects into engaged customers

The selling landscape is undergoing fundamental changes, and today’s B2B buyers have high expectations. Move to a solution that unifies relationship data across the full customer lifecycle when you use #Dynamics365 with @Microsoft. Check out this blog post to learn more:

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How Confident Is Your Business In Recovering From A Breach?

Did you know that 90% of small businesses ignore data protection? Are you one of the 90%? Don’t panic—we’ve got you covered.

Check out this article for tips on how you can help your customers upgrade their security measures.

And if you’re looking for more on best-in-class cybersecurity solutions, our team at Demand ITS Inc. can help. Give us a call to get started today.

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Engaging at scale

Learn from other companies to equip your sales team for success. This infographic from @Microsoft demonstrates which sales tools are most effective when engaging at scale with target accounts:

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Customer story: Landgren

For Swedish real estate company Landgren, technological innovation is their key to success. Without an IT department, the company struggled to protect its sensitive company data, especially as business grew.

After adopting a comprehensive security solution from Microsoft 365 Business, Landgren was able to easily comply with strict European data privacy standards. With security standards met, company leaders were able to focus on improving mobility and facilitating collaboration among employees.

Ready to take your security solution to the next level? Contact our team at Demand ITS Inc. for more.

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A Grateful Culture Is A Healthy Culture. Here’s How To Create It.

Studies have shown a direct link between happy people and their ability to feel and acknowledge gratitude. This is true in both our personal and professional lives. How happy are the people you work with? How happy are you?

In his article, “A Grateful Culture is a Healthy Culture. Here’s How to Create it,” John Hall writes about why and how to create a more appreciative company culture. One of Hall’s recommendations is to really get to know your team: “Authentic relationships are non-negotiable parts of a grateful culture,” he writes. When we value people for who they are—and not on the basis of what they do for you—then we’ve reached a different level of appreciation.

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Modern Cloud

Improve the user experience, enhance data security, simplify management, and reduce overhead costs with @Microsoft Windows Virtual Desktop. Get started with a complete, intelligent solution that enhances creativity and collaboration for everyone. Get the latest updates and learn more about Windows Virtual Desktop by subscribing now.

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Digital selling insights

Develop an action plan and adjust strategies for your team by compiling an accurate “big picture.” Discover five important keys to provide insights and recommendations to your team with this infographic from @Microsoft:

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Improve Your Brand’s Online Reputation with SEO

Managing your online reputation is a key aspect to maintaining a successful business, and Search Engine Optimization (SEO) will help you do it. SEO incorporates key words, link building, relevant content, blog connection and social media presence, among other factors. A comprehensive SEO strategy will “improve your site’s exposure, drive qualified traffic, rank for relevant keywords, and eventually lead to potential conversions,” writes Jessica Wong. Read her entire article, “Improve Your Brand’s Online Reputation with SEO” for how to plan and implement strategies. Subscribe to Demand ITS Inc. for more!

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Risk by the numbers: 15 cybersecurity stats that matter most to your business

You know that many small and mid-size businesses are unprepared for today’s cyberthreats. Is your business prepared to weather any cyber storm?

If you’re not, don’t worry, we can help. At [$profile.organization]*, we can ensure that you have the best weapons in your security arsenal. Check out these statistics to inform the conversation about how to ramp up your company’s security measures.

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Activate Digital Selling with @Microsoft and #Dynamics365 allows you to streamline your sales collaboration, driving productivity and efficiency. Subscribe now to learn more.

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Protect against cybersecurity threats with Microsoft 365

At Demand ITS Inc., we know you don’t have time to be hindered by cybersecurity threats. Lucky for you, Microsoft 365 Business provides robust security with comprehensive external threat protection and internal data leak prevention. Here’s a quick view of industry trends, pain points, proof points, and reasons to upgrade to Microsoft 365 Business.

Cybersecurity: A Small Business Guide

We know you want to protect your customers’ data, but how much do you know about the most common types of cyberattacks and how to combat them?

Check out this article to see what #security solutions can do for your customers and contact our team at Demand ITS Inc. to help you get started.

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Built-in Hybrid infographic

Benefit from the @Microsoft seamless hybrid approach to cloud adoption when you choose #Azure, the tool designed and built to natively support hybrid environments from its inception. Learn more about Azure’s unique features with this infographic:

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How to Empower Your Employees to Be More Customer-Centric

In order to create a customer-centric organization, it’s imperative that you empower your employees to serve their customers. Provide training and skill development—and trust that your employees can handle the job. In his article, “How to Empower Your Employees to Be More Customer-Centric,” Phil Geldart offers guidelines on how to manage empowered employees as you strive to establish a more customer-centric company. Read his article and subscribe to Demand ITS Inc. for more content!

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Solution overview video

When you use @Microsoft’s Activate Digital Selling solution, you equip your marketing and sales teams with the predictive #AI and unified customer data needed to make the digital buying experience rich, personal, and efficient. Learn more with this video:

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Customer story: Meals on Wheels

.@_MealsonWheels serves and nourishes community members across the country. When #MealsonWheels in Greenville County wanted to reach more people in need, the organization’s leaders knew they needed a way to keep company data safe and to improve communication among team members.

With #security solutions from Microsoft365 Business, #MealsonWheels of Greenville transformed internal processes and went above and beyond the call to serve their community.

Want to know how our #Microsoft solutions can benefit your company? Contact our team at Demand ITS Inc. for more.

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Editorial Leadership in the Age of Content Marketing Automation

As changes in technology affect how we market products and services, we need to ensure that we continue to adjust our mindset and stay open to industry changes. Content automation looks to be a current trend. Since we know content is a staple in good marketing programs, automation can affect the way leaders think. Cameron Conaway urges leaders to approach trends and changes with a “curiosity about what’s changing and why” in order to remain an effective leader—one looking at long term success.

Read Conaway’s full article, “Leadership in the Age of Content Marketing Automation” for inspirational insight on how to remain a content leader in the age of content automation.

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Avoid security breaches: How to protect your data

Updating your security measures can be tricky, especially if you don’t know where to start. Luckily, with security solutions from Microsoft, safeguarding your customers’ data is easier than you think.

Curious about how you can take your clients’ security measures to the next level? We’re happy to help. Check out this article and contact our team to learn more.

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App migration to Azure

There are four migration strategies to consider when preparing to move your apps to the cloud. @Microsoft is here to help. Watch this video to learn more about rehosting, refactoring, rearchitecting, and rebuilding and which one is best for you.

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Buying is a journey

Today’s buyers are changing the rules of the game. Sellers must keep up. You can equip your business to sell smarter when you use @Microsoft and #Dynamics365 Sales for advanced insights and AI solutions. To learn more, check out this infographic:

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5 Tips to Get More Customers and Retain Them Too

Successful businesses offer support at all levels of the buyer’s journey, from awareness in the beginning to advocacy at the end. Knowing what buyers need at each stage allows you to create support and multiple opportunities for positive engagement. In his article, “5 Tips to Get More Customers and Retain Them Too,” Dhaval Sarvaiya discusses the five stages of awareness, consideration, decision, retention and advocacy. Read the article for pointers on how to support your customers at each stage in the journey!

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Customer story: iSalon

For @iSalon, making the move to #Microsoft365Business was a no-brainer. In fact, the IT department at @iSalon identified the superior data-loss prevention tools from Microsoft 365 as a game-changer for the company.

In addition to protecting customer #data and simplifying IT management, @iSalon has already seen a positive impact on its bottom line since adopting Microsoft 365 Business.

Our team at Demand ITS Inc. can help you increase security measures and grow your business. Contact us to learn more.

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Refine your digital buying experience with @Microsoft #AI customer insights to reduce costs, manage leads, and efficiently adjust to fluctuations in demand. Subscribe now to learn more.

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Customer story: Jack’s Diving Locker

Did you know that technology is helping to protect and save our oceans? With #cloud security and communication tools, @JacksDiveLocker has exponentially increased their outreach and education efforts to keep our oceans healthy and thriving.

Want to see how the latest #security tools can help grow your business? Contact our team at Demand ITS Inc. to get started today!

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Technology’s Impact on Employee Experience: Balancing Overload Versus Enablement

How does technology enhance an employee’s experience? How does it hinder it?

You can lead the way in providing a balanced work environment. With #Teamworksolutions from #Microsoft, show your employees how to make technology work for them so their teams stay more connected and productive with tools that make it easy and fun to work together.

Read this article for more. And contact us to help you get started.

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Up-to-Date infographic

Spend less time on maintenance and more time on creation and innovation when you use #Microsoft #Azure SQL database. Its intelligent databases are always up to date with unique, built-in resource management and governance. Learn more with this infographic:

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Customer Story: Clifton Coffee Recap

Before you can build the business of your dreams, you have to get one thing right: internal communication. With new digital tools available in Teamworksolutions from #Microsoft, teams can easily chat and connect across devices and locations.

And when company information is organized in tools like #OneNote and #Planner, sharing files and working together on documents has never been easier.

Contact us to learn what else you can do with our #Microsoft #Teamworksolutions.

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How to Become a Leadership Influencer

Customers are looking for content from their trusted colleagues and industry leaders, but they also want inspiration. Maybe you have both! In his article, “How to Become a Leadership Influencer,” Tom Popomaronis suggests you choose a topic in which you can produce inspirational writing—such as one of the most challenging obstacles of your career and how you overcame it. Read the entire article for more suggestions on offering leadership, influence and inspiration.

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How to Turn Your Business Goals into a Strong Social Media Strategy

Do you develop social media strategies to align with your actual business goals, or do you post, share, tweet and like according to what you *think* your audience might want? Too many users don’t connect their goals with their strategies, according to writer Elissa Liu. Read her article, “How to Turn Your Business Goals into a Strong Social Media Strategy” and subscribe to Demand ITS Inc. for more tips to stay ahead of the game!

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Secure Infographic

Learn why companies choose #Azure for unmatched security, from @Microsoft’s 90+ compliance offerings to 3,500 dedicated security experts. Check out this infographic and contact Demand ITS Inc. to learn more.

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Machine Learning Is Helping To Stop Security Breaches With Threat Analytics

Machine learning is enabling threat analytics to deliver greater precision regarding the risk context of privileged users’ behavior, creating notifications of risky activity in real time, while also being able to actively respond to incidents by cutting off sessions, adding additional monitoring, or flagging for forensic follow-up. With Microsoft 365 Advanced Threat Protection, Demand ITS Inc. brings these capabilities to your organization.

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Unblocking Workplace Collaboration: 5 Tools and Strategies

Do your customers want to #communicate and #collaborate more effectively? We can help. Check out this handy guide for more on how customers can make the most out of their workday.

Unfortunately, many modern organizations suffer from communication breakdowns and inefficient collaboration methods. Luckily for your customers, this guide can help pave the way for an easier

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Modernize sales productivity

With all the distraction sales team face, closing on important sales deals can be a challenge! Watch how #MSDyn365 Sales Professional cuts through the noise by providing you with clear and actionable insights. #Microsoft #MicrosoftDynamics365 #MicrosoftOffice365

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GDPR is here — are you ready?

Digital disruption is changing the landscape making data privacy a fundamental right. How ready is your organization to comply with GDPR? Check out this infographic to learn about Microsoft’s 3-step approach to GDPR. A Microsoft partner, Demand ITS Inc. can help you secure your IT environment and achieve compliance with Microsoft 365.

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Help customers bring teams and resources together with Microsoft technology

Today, more than 30% of businesses use advanced communication tools in conference rooms.

With Microsoft Teamwork solutions, you can facilitate better communication among your team by using cloud-based email technology and calendaring services. You can also ensure that your employees’ teams are aligned with web conferencing and calendaring services.

To find the comprehensive teamwork solution that’s right for your business, contact our team at Demand ITS Inc..

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Five Benefits And Three Challenges Technology Can Bring To Global Companies

You know that #technology in the workplace helps connect your teams and resources. But do you know the specifics?

Chief among the benefits of using teamwork-boosting #technology in the workplace is faster communication, enhanced efficiency, and reduced business costs. Sound good? Read the full story here and contact our team at Demand ITS Inc. to give your company an updated #Teamworksolution from #Microsoft.

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Customer Story: Clifton Coffee | Bring Teams Together

When @CliftonCoffeeRoasters was a fledgling company, they relied on printing, scanning, and frantic trips to the office in order to complete work documents. But since adopting #Teamworksolutions from #Microsoft, team members digitally contribute and work together on shared projects in real time, from the device of their choice.

Want help bringing your teams and resources together? Check out this video and contact our team at Demand ITS Inc. to get started.

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How to ‘Spring Clean’ Your Website with Content Auditing

Prospective and current customers spend a lot of time researching before reaching out to companies. What do you they look at first? Usually, it’s your website! Is it updated, organized, and current? It’s time to tidy your website—otherwise, how do you know what your visitors are seeing? Read “How to ‘Spring Clean’ Your Website with Content Auditing” for website tips on goal setting, how to create an inventory, and then how to take action to meet your goals.

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Reduce Costs Infographic

Innovation has supplanted cost savings as the primary driver of cloud migration for many businesses. But moving to the cloud needs to make sense for your bottom line, too. Learn how @Microsoft #Azure offers unique cost savings with this infographic:

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Is Your Computer Being Held Hostage? What to Do.

Ransomware attacks happen more than you think, and cyber criminals are constantly cooking up new variations. Back up data; keep security up to date and take on those hackers! These are just a few tips you’ll get in this blog. Cloud-based, advanced threat protection is important, too. Contact Demand ITS Inc. to learn how we deliver it with Office 365.

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Crash course in Office 365: How it can help you grow your business

How could your customers benefit from an upgraded #security and #productivity solution?

With Microsoft 365 Business, your customers can access a secure, comprehensive teamwork solution on any device, from virtually anywhere in the world. With tools and services designed to help customers work better together, your customers can protect sensitive data and grow business. Contact us at Demand ITS Inc. for more.

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Create a connected guest experience with Microsoft technology

With #Teamworksolutions from #Microsoft, your employees can easily communicate and share ideas with outside teams. Tools like file sharing and video conferencing allow you to connect with guest users in real time. And with new email capabilities in Office 365, you can exchange encrypted emails with anyone, on any device. And here’s the best part–your company data is secure and preserved when shared with external users, so your sensitive information is safe.

Check out this infographic and contact our team at Demand ITS Inc. to learn more.

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How to Create Content that Generates Exposure, Loyalty and Sales

If you’re working towards better relationships with your customers (and who isn’t?), share relevant content with them. They want to interact with you, and good quality content enables them to trust and want to talk with you, according to Cheryl Snapp Conner, CEO of SnappConner PR. She and Jeremy Knauff, CEO of Spartan Media, team together in “How to Create Content that Generates Exposure, Loyalty and Sales” to offer fresh perspectives on basic content marketing advice. It includes specific examples of how investing in content for your customers will produce ripple effects for your company. Check out the article!

Managing Remote Employees? Spot This Problem and Improve Productivity

Good workplace relationships are the backbone of any successful business. How are you fostering meaningful communication among your teams?

Research shows that the magic component to the most high-functioning teams is trust among individuals. If you’ve ever played a sport or acted in a play, you know this is true; the value of a connected team cannot be overstated. Check out this article for some pointers on how to help strengthen your strongest asset: your teams.

What are you waiting for? Contact our team at Demand ITS Inc. to get started.

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Why Your Elevator Pitch Isn’t Working

It’s a simple question that pops up suddenly and usually from a stranger. How prepared are you when asked the question, “What do you do?” or “What’s your business?” Although we know it’s coming, too often too many responses are not on point. Elevator pitches take time and thought-process to formulate, and there are definite ways of gauging how the recipient is understanding your response. Author Anna Johansson shares unique ways of looking at your pitch—with suggestions on how to differentiate yours from the rest. Read her article, “Why Your Elevator Pitch Isn’t Working.”

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Quiz: How Secure Are You

How do you know if your company is secure or at risk of becoming a cybercrime victim? Take this 10-question quiz to find out and get tips for using Office 365, Windows 10 Enterprise and Enterprise Mobility + Security to address your most pressing security concerns

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Customer Story: Clifton Coffee | Connect and Collaborate

Is your business in need of an updated communication platform? How about an easier way for employees to stay in touch, exchange ideas, and drive #innovation?

With new communication technology available from #Microsoft, you can do all that and more. Check out this video to learn how you can set the bar for communication standards in your industry.

Need help getting started? Contact our team at Demand ITS Inc.

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Work From Home – It’s Time, Like it or not. Free eGuide!

COVID-19 hit us out of no where, and most businesses spent the past six months scrambling but now work from home is a real part of our every day lives and there is a good chance it won’t go anywhere. There are several pitfalls to be had when creating work from home policies and our free eguide WFH: IT’s time, like it or not can help bring up some issues you have not previously considered.

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Creating world-class collaboration in a global team

“Create a culture of empathy,” says Kim DeLine, COO for live streaming company Elevate K-12. Check out this Forbes article where she shares successful strategies on getting along, building engagement, and celebrating differences in your distributed workforce.

Microsoft Teams provides a single solution to connect across geograph and organizational boundaries. You have tools to communicate internal announcements, hold online meetings, and foster that culture of learning and shared knowledge that gets results.

Contact Demand ITS Inc. to build your team with Microsoft!

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Six types of remote workers and how to support them

Are you ready to bring new levels of #productivity to your #team? Check out this e-book for best practices on how to support #remote employees and empower them to do their best work.

This e-book outlines specific challenges unique to remote workers and how you can overcome common hurdles and promote stability and creativity among your team.

Ready to change the way your team does business? Contact us at Demand ITS Inc. to get started!

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A day in the life – sales with Microsoft Teams

April, a sales rep, is looking to grow her company’s Midwest customer base. She starts her day finding a lead in Microsoft Teams and then uses Dynamics and Power BI to dig out connections that turn that lead into an opportunity. By 5pm, she has a new resource to amp up more sales opportunities in the region.

Use the powerful combination of #MicrosoftTeams, #Dynamics365 and #PowerBI to dig out connections that can close deals. Learn more: Demand ITS Inc..

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Help customers work from almost anywhere, on any device, with Microsoft technology

More than 50% of employees report that mobile technology helps them achieve work-life balance by enhancing productivity. What could you do with all the time saved by taking the communication hassles out of teamwork?

With the latest communication technology from #Microsoft #Teamworksolutions, you can connect the tools and services that employees use every day in a single hub. With mobile apps designed to help you work on the go, your employees can work better together.

Need to enable a mobile workstyle for your employees? Contact us at Demand ITS Inc. to change the way your team communicates.

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The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make

Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they’re discovering it’s not as easy as it sounds. To make sure you avoid the common pitfalls, check out “The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make” in which Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. Whitler.

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The Microsoft cloud provides security capabilities that most organizations can’t match on-premises. Drawing from trillions of signals, the Microsoft Intelligent Security Graph derives unparalleled insights to help you better prevent, detect and respond to attacks. With Microsoft 365, you can also manage security from a single console, which is simpler than managing than a collection of point solutions.

Subscribe today to stay informed.

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Want To Be A Remote Worker? Get These Digital Skills

Tired of being chained to your desk? Do your customers want to brush up on their digital skills so they can easily work remotely?

Now, with #Teamworksolutions from #Microsoft, working remotely just got a whole lot easier. With #communication tools like calendaring, video conferencing, and instant messaging, you can enable your team to work from almost anywhere, on any device.

Need help building the perfect teamwork solution? Contact our team at Demand ITS Inc. to get started today.

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Go The Extra Mile – It’s Never Crowded

Your competitors can try and copy products and services, but they can’t replicate your secret sauce—what makes you stand out from the crowd. What would you say it is? Would your customers be able to identify your stand-alone differentiator? Do they believe your company would go the extra mile for them? Read Andrew MacKenzie’s “Go the Extra Mile-It’s Never Crowded” to help you consider and evaluate your differentiation from competitors—and whether your customers would reach the same conclusions. Subscribe to Demand ITS Inc. for more!