Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.
Turn prospects into engaged customers
Should your DMARC policy reject or quarantine?
Email is an essential communication tool for businesses, organizations, and individuals. Unfortunately, it is also a favoured vector for cybercriminals to conduct phishing attacks, spoofing,… Read More »Should your DMARC policy reject or quarantine?
7 Pro Tips for Microsoft 365
Microsoft 365 is the most popular of all major office productivity software. It has 48.8% of the global market share, just edging out Google’s apps,… Read More »7 Pro Tips for Microsoft 365
What Is Microsoft Defender for Individuals & What Does It Do?
When you hear about Microsoft adding security apps to M365, it’s often the business versions. But the pandemic has changed the way that we see… Read More »What Is Microsoft Defender for Individuals & What Does It Do?